Search engine optimization (SEO) is a crucial aspect of digital marketing that often determines a business’s success in the 21st century. If you run a digital marketing agency, you need to think of ways to scale your business to match the growing demand for SEO-related services. Unfortunately, not all companies have the resources to employ an in-house SEO team. That’s where white-label SEO services come into the picture.
What is White Label SEO?
White-label SEO refers to the practice of hiring a third-party agency or contractor to produce digital products under your brand. If you run a digital marketing company where SEO services are provided by another agency under your brand, it is white-label SEO. It is a cost-effective way to meet the demands of your clients, expand your range of digital marketing services, or simply fill skill gaps in your team.
How Does White Label SEO Work?
White-label SEO services are quite different from traditional SEO services. The white-label SEO agency or freelancer you hire is responsible for the SEO outcomes while you only manage your client relationship. In traditional SEO services, you are fully involved in the process with your client.
When you hire a white-label SEO provider, it becomes a partnership, as you rely on them to do a good job. As the client receives the SEO service under your brand, you need to manage the account for every client. The white-label SEO partner uses SEO tools to take care of the service delivery and optimizations as set out in the service level agreement.
Benefits of Using White Label SEO Services
Your digital marketing company can benefit from using white-label SEO services in several ways. Whether you have an in-house team of SEO experts and premium SEO tools or not, you can enjoy the following advantages when you partner with a white-label SEO service provider.
Scalability
Having an in-house team of SEO experts does not always mean they can cover every aspect of SEO. They may have the skills to handle the technical side of things, but there is much more to SEO than technical issues. If you want to fulfill the varying demands of your clients, you may need to outsource a few segments of your clients’ SEO strategies.
A white-label SEO partner can help your agency expand its services without building an in-house team or investing in expensive tools. You can easily scale your business with white-label solutions and serve more clients at a time. This will help your agency deliver great SEO services and earn higher revenue.
Cost-Effective
There is a significant cost associated with an in-house team of SEO experts. From hiring individual experts to training them and paying them regular salaries, it can eat up a big chunk of your revenue pie. Besides, you need to pay for their bonuses, medical benefits, and several overheads like hardware and software.
You do not need to worry about all these expenses if you choose to partner with a white-label SEO company. The professionals take care of the work assigned to them. You can resell their work with the right markup to your clients.
Access to Expertise
By choosing white-label SEO services, you get access to the skills, experience, and knowledge of seasoned SEO professionals. No matter how tricky a project may sound, these professionals can use their years of practical experience and knowledge to tackle all sorts of challenges with ease.
The white-label SEO experts are generally well-trained and familiar with the latest SEO strategies and techniques. They can consistently deliver successful results to your client, helping you boost your agency’s reputation. As a result, you can land more clients in the near future.
Increased Profitability
When you have an efficient team of professionals on your side, you can deliver quality results every time. You can take up multiple projects from different clients and simply allocate the work to these professionals. More work brings more revenue and increased profitability.
If you rely on your in-house team for all sorts of tasks, they may feel exhausted after a point. Soon, it will start reflecting in their performance. By partnering with a white-label SEO firm, you can expand your workforce for specific projects.
Client Satisfaction
By partnering with a white-label SEO agency, you can ensure that your clients always receive high-quality solutions. As the clients see consistent positive outcomes from their SEO campaigns, they are more likely to continue their association with your agency and refer others to your services.
White-label SEO services not only save you money but also improve your agency’s capability. This also boosts customer satisfaction and retention. Focus on your core strengths by leveraging expert assistance and flexible solutions as you expand your service offerings.
Why White Label SEO Reporting Is Important?
If you do not want to build out and manage an in-house team of SEO professionals, white-label SEO reporting is a great option to consider. It is particularly useful for agencies that specialize in certain areas of digital marketing, such as PPC advertising, social media marketing, or web design, and want to serve a larger client base by exploring SEO-related opportunities.
White-label SEO reporting also adds value to your business and offers a proper analysis of essential data and metrics regarding the SEO performance of the client’s website. Even if your agency already offers SEO services, the flexibility of white-label services delivers scalability. The white-label service provider can take care of the SEO work while you focus on nurturing client relationships, allowing you to take on more clients.
What Does a White Label Seo Provider Do?
White-label SEO agencies deliver the much-needed SEO expertise to help you fulfill certain needs of your clients. Such agencies offer a variety of SEO services. Some of them can be specialized freelancers or contractors who offer only a few services, such as content creation or link building.
At the same time, you may find several other SEO agencies that offer comprehensive SEO services. They can deliver personalized products, services, and packages that align with your brand and fulfill your clients’ specific needs. Let’s check out some of the essential services an SEO white-label agency should offer:
White Label SEO Reports
White-label SEO reports are crucial for tracking the progress of certain SEO efforts. The SEO partner you choose should be able to offer an easy-to-comprehend report with actionable insights and growth tips to show the impact of the SEO strategy on your client’s business.
Your company starts to build loyalty when you share transparent reports with your clients. This allows the clients to clearly see the value they are getting by investing in your service offerings. Interestingly, white-label reports are not offered as widely as separate services. They are generally bundled with the major SEO services mentioned below.
Keyword Research
Keyword research is a major aspect of a successful SEO campaign. Almost every reliable white-label service focused on SEO offers it as one of their essential services. The keywords help personalize your client’s SEO strategy.
The agency identifies and analyzes keywords to increase organic traffic to the client’s website, attract the right audience, and convert website visitors and leads into paying customers. While choosing an SEO partner, ask them which tools they use for keyword research to get some clarity about their work.
On-page SEO
The SEO professional you partner with will optimize the on-page elements of your client’s website. The goal of this particular service is to use onsite optimization tactics to boost a page’s rankings in the relevant search results. Onsite optimizations target a page’s content and source code. The white-label SEO service provider must focus on the following activities while working on on-page SEO:
- Optimize and create content for user intent.
- Add keywords to the content.
- Improve page loading speed.
- Optimize pages’ URLs, internal links, title tags, etc.
Proper on-page SEO efforts ensure the website receives a higher position in the search engine rankings.
Off-page SEO
Off-page SEO is equally important as on-page SEO for a website. It involves several off-page SEO actions with the goal of boosting the site’s search engine rankings. Some of the common off-page SEO activities include:
- Building backlinks
- Encouraging branded searches
- Boost domain authority of the website
- Increasing engagement and shares on social media
Your white-label SEO partner should offer all the crucial off-page actions to help boost the online visibility of your client’s website. The SEO partner should also be experts in PR, guest posting, local SEO, influencer outreach, and social media marketing.
Content Creation
In digital marketing, content is not just limited to informative blog posts. A website needs content for every individual page. Additionally, the client may need content for their social media pages, email marketing campaigns, YouTube videos, and more.
A reliable white-label SEO company should be able to deliver content that:
- Offers E-E-A-T (experience, expertise, authoritativeness, and trustworthiness).
- Uses necessary keywords in headings and paragraphs.
- Complements the content with helpful visuals, such as images, graphs, infographics, GIFs, etc.
- Does not have spelling errors, grammatical mistakes, or incorrect punctuation.
Properly optimized content helps drive traffic to your client’s website and engage users. This fosters brand trust, authority, and loyalty.
Strategy
The white-label service provider should be able to build plans that highlight the crucial steps in a campaign for SEO. The strategy should clearly point out which tactics to use and how to execute them.
The strategy often determines how successful the SEO campaign is going to be. Also, if you or the client has any problem with the strategy the SEO service provider has created, you can work together to change or improve it to get better results that align with the client’s SEO goals.
What to Look for in a White Label SEO Provider?
For long-term success, it is crucial to hire a reliable white-label SEO agency that can efficiently adapt to the changing needs of various clients. Since you are putting the reputation and welfare of your agency as well as the client’s company in their hands, you need to be careful when choosing a white-label SEO partner. Here are a few essential factors you should look for in your ideal SEO partner.
Positive Reviews
At this point, the internet is filled with hundreds of white-label SEO agencies, and they all claim to deliver high-quality SEO services. If you end up choosing an SEO company that makes tall claims but delivers substandard services, it can damage your reputation beyond repair. To avoid this mistake, you need to look at their reviews and testimonials.
Positive reviews and testimonials from satisfied clients indicate that the company is trustworthy. You should check out a third-party review platform to get unbiased opinions on the service of your potential white-label partner.
A Well-Optimized Website
The job of an SEO company is to help clients improve their website ranking through optimization. If a white-label SEO agency’s own website is not properly optimized, how can others trust them with any SEO project? It is important that you check how their own website performs to evaluate their services.
Website optimization is one of the major ways an SEO agency can showcase their skills and expertise. Thoroughly check their entire website. Take notes of elements like user-friendliness, navigability, content, loading speed, and other SEO ranking factors. If a white-label SEO firm appears at the top of search results, it is a good one.
Relatable Case Studies
Case studies offer a glimpse into real-world success stories that highlight how a certain white-label SEO company approaches different projects and gets results for their clients. Detailed case studies cover the challenges, solutions, and outcomes of a project, allowing you to understand whether the SEO company is the right fit.
While reviewing case studies, look for the ones with similar challenges that your clients generally face. You can easily identify whether or not the white-label company can handle your clients’ projects. In some cases, the SEO agency may not share case studies publicly for certain agreements with their clients. However, you can reach out and ask the agency to share samples of their work.
Excellent Customer Service
When you collaborate with a white-label SEO solution provider, you may need to work closely with the team on certain projects. You should be able to communicate with the team effectively at any time. Not having a clear communication channel and poor customer service can affect the end results and ruin your reputation in front of your clients.
Always choose SEO partners with whom you can connect via email or phone during working hours. If you need 24/7 support, you should look for features like live chat, slack exchanges, a help center or knowledge base, and answers to frequently asked questions. When hiring a white-label SEO firm, you generally communicate with the person who is your point of contact.
Transparent and Ethical Work Processes
It is difficult to understand the level of transparency and ethics just by checking a website and a few testimonials. You will have to reach out to the potential SEO partners and set up several initial meetings to make sure you both are on the same page. These meetings are also a great way to evaluate compatibility.
During a meeting, you can identify the potential drawbacks of working with the SEO company. It will further reveal how ethical and transparent the company is in terms of their work procedures and whether you can trust them with your client’s projects. You can ask several questions to learn more about their operations and SEO services. Some of those questions can be:
- What SEO tools do you use?
- What process do you use to improve a website’s ranking?
- What is your preferred method of communication?
- What specific techniques or procedures do you use to achieve consistent success?
- Do you work in specific industries or niches? How do you adapt your SEO strategy across brands, industries, and niches?
The ideal white-label SEO service provider should answer all your questions honestly. They should be transparent about their services, practices, agreements, and contracts.
Straightforward Pricing
While checking out different white-label SEO service providers, you may notice that different agencies charge different prices for the same service. This is because SEO agencies use various pricing models depending on what services they offer, which part of the country they are based in, and who the provider is. As a digital marketing company, you need to choose the pricing model that best fits your budget so that you can still make a profit.
Some of the most common white-label SEO packages include the following:
- Monthly Packages: In this pricing model, you need to pay a recurring fee for ongoing services. In this retainer-based pricing model, you typically get the same service, number of hours, or type of work every month.
- Hourly Rates: In this package, you pay a fee based on the number of hours the agency spends on a project. SEO freelancers and contractors generally use this pricing model.
- Project-Based Pricing: In this kind of package, the agency charges a fixed price per project based on the scope. It is suitable for companies that need white-label SEO services for a one-off project with a clear timeline and set deliverables.
- Custom Pricing: In this pricing model, the SEO service provider may bill you mixed rates depending on the projects you hire them for, or they quote a custom price for projects with unique requirements. It can also be a monthly, quarterly, or annual quote that is personalized to your company and clients’ requirements.
Always check what is included in the price and if there are any potential extra charges. Also, ask them about when these pricing models will be invoked.
A Partner You Can Work With
The right SEO partner is the one who can consistently deliver great results as per your needs. Ideally, they should offer a free consultation or initial meeting so that you both can assess each other before starting the relationship. A one-on-one meeting, whether in person or via video call, is the most effective way to evaluate the potential partner.
Here are a few questions that you should ask to understand if they are the one:
- Do you have the time and capacity to serve our clients efficiently?
- Does my agency get full credit for the SEO services?
- Are you comfortable working under our brand name?
- What outcomes can our clients expect from the services?
- Do you keep me updated about every step of the process?
- What are your preferred means of communication?
If you are satisfied with the responses of the white-label SEO service provider, ask for a demo or free trial. These trial services will help you test products and services to evaluate if they match your expectations.
Top White Label SEO Providers
You can check out these top SEO white-label providers for your client’s next SEO campaign.
Propellant Media Partners
Propellant Media is the market leader for hyper-local digital marketing solutions. This white-label company supports local businesses’ growth through effective SEO strategies. The company uses location-based audience data and leverages geofencing technology to bring clients’ SEO campaigns to a whole new level. Their services are unparalleled when it comes to driving leads locally.
Digital Web Solutions
When you are looking for SEO reseller services, very few players are as efficient as DWS. This leading white-label SEO service provider gives you the ultimate flexibility to plan and scale your technical SEO needs. Unlike typical white-label service providers, DWS does not have a pre-designed package that binds you to a contract. Here, you create your customized budget as per your needs. You also get seamless tracking of project status, a seasoned in-house team of professionals to fill the gaps in your team, and dedicated country-specific IPs to help businesses globally.
Semify
Semify offers comprehensive white-label SEO and PPC management services. They specialize in delivering high-quality SEO strategies, including on-page optimization, link-building, local SEO, and PPC services. Their tailored pricing model ensures that you only pay for the services selected, based on the volume of work required. Semify is recognized for their thorough approach to SEO and PPC, ensuring each client receives scalable, effective solutions that are personalized to their specific needs.
Boostability
Boostability is a good choice for clients who run small businesses. The comprehensive local SEO services from this white-label company cover all the major areas, starting from SEO strategy and content writing to website design and building. The provider claims they can get 86% of their clients ranking among the top ten in major search engines’ results in six months’s time.
Fat Joe
This white-label SEO company comes with over a decade of experience in digital marketing services. Fat Joe is a great choice if you are looking for a long-term white-label partnership. You get a bunch of essential white-label services, including blog writing, niche edits, and a unique SEO dashboard to monitor the client’s SEO campaigns. The company also offers quality support for all sorts of SEO needs.
DashClicks
DashClicks is a one-stop solution for all your digital marketing needs. They offer a comprehensive suite of digital marketing services, including white-label SEO, PPC management, content marketing, social media marketing, and more. With their specialized services, you can scale your business. This service provider comes with a tiered pricing model, starting at $299 per month for the platform services. At additional costs, you can get managed services and specific marketing campaigns. The platform is designed to simplify client management, project tracking, and delivery of marketing services.
Why Choose Propellant Media Partners for White Label SEO?
In an SEO reseller program, you can get all the crucial white-label SEO services your clients may need for their businesses. While a majority of SEO firms can fulfill generic digital marketing needs, Propellant Media Partners delivers something extra that puts your agency in the good books of your clients. At Propellant Media Partners, we use the latest innovations in hyper-local audience targeting and geofencing capabilities. With our organic local SEO services, you get:
- Advanced tech marketing solutions
- Knowledge base and sales material to help clients sell more
- One-point senior media planner who has your back
- White-labeled platform reporting and analytics
- Profit margins for continued scalability
Connect with our team today and book a demo to see what our experts have to offer.