In today’s competitive market, email marketing is essential for all businesses, irrespective of their sizes, industries, and types. It allows them to connect with customers on a personal level and drive sales in the process. However, if you run a marketing agency that handles multiple clients, running effective email campaigns can be a huge challenge. That is where white label email marketing companies and software come in.
What Is White Label Email Marketing?
White label email marketing refers to the practice in which a business or brand uses another company’s email marketing services under its own name. The white label company takes care of all the heavy lifting, including planning a strategy for email campaigns, customizing content for the audience, implementing email segmentation and automation, etc.
Benefits of White Label Email Marketing
Using white label email marketing software can help boost your business. They also offer some additional benefits, including:
- Access to a variety of engaging, eye-catching, responsive email designs and templates
- Costs lower than working with an in-house team of email marketers
- Option to customize design workflows based on the customer journey
- Saves you a lot of time and resources, which you can invest in other projects
- Increased marketing efficiency because of specialized services and expert support
- Access to more marketing services, including PPC advertising, content marketing, social media marketing, etc.
Is White Label Email Marketing the Way To Go?
Whether a business will benefit from white label email marketing campaigns depends on its specific needs and goals. If your business or marketing agency aims to explore the domain of white label email marketing, you can expect the following:
White label email marketing offers businesses a cost-effective solution for implementing email campaigns. You get access to a wide variety of features and functionalities that help your businesses create and manage campaigns without investing too much.
You can also personalize your email campaigns with your branding using white label email marketing software. Personal branding helps build brand recognition and customer trust. You can create consistent and professional messaging across all communication channels.
White label email marketing software also offers several customization options, which you can use to tailor email campaigns according to your needs. In other words, you can streamline your email marketing efforts with the help of white label email marketing. However, you must carefully evaluate the specific needs and goals of your business before starting your white label email marketing journey.
Top White Label Email Marketing Companies
Propellant Media Partners
This white label digital marketing company primarily helps agencies and marketing partners build comprehensive, full-funnel marketing strategies for their clients. It allows you to leverage email marketing automation to drive revenue and engagement, personalize emails to get more opens and click-throughs, and create lists of people to tailor the email messaging. Its step-by-step approach to email automation for your campaigns ensures success for your brand or agency.
Major Highlights:
- Full-Service Marketing Agency: One of the leaders in geofencing marketing services, Propellant Media Partners also offers complete digital marketing support to agencies and local brands. It covers PPC ads, SEO, omnichannel marketing, analytics and reporting, etc.
- Systematic Email Marketing Automation: The team performs a step-by-step process for email marketing automation. The steps include email marketing analysis, campaign development, marketing automation launch, analytics and reporting, and optimization of the campaign.
- Notable Clients: It primarily serves various marketing agencies, helping them improve the overall effectiveness of their marketing campaigns. Some of the popular names in that list are DMI Group. Law Firm Marketing Pros, Thrive Marketing Agency, Fifty3, Total, and more.
Ignite Visibility
This San Diego (CA)-based full-service digital marketing agency offers a wide range of services, from email marketing to website design. It offers comprehensive email marketing services that include strategy development, email-capture optimizations, advanced analytics, audience segmentation, and automation.
Major Highlights:
- Full Service: As the company offers all the major digital marketing services in one place, you do not need to look elsewhere for assistance.
- Notable Clients: Some of the popular clients of this marketing agency include Tony Robbins, National Funding, and Sharp.
- Minimum Budget: It has a minimum budget of $4,000 monthly. Thus, businesses with lower budgets need to look for other options.
IInbox Army, LLC
This full-service email marketing agency has worked with global brands, agencies, and businesses of all sizes across various industries. It also offers white label services for other marketing agencies that want to utilize Inbox Army’s expertise. One of the best things about this company is that it offers a team of email marketing experts at a cost that you would usually pay to hire a full-time marketing manager.
Major Highlights
- Customized Service: Inbox Army does not specialize in a particular niche or industry. Instead, it has the expertise to help your business as you require.
- Notable Clients: Since 2016, Inbox Army has worked with more than 5,000 brands all over the world. Some of their clients are Procter & Gamble, Spotify, eBay, and Airbnb.
Rejoiner
This is a remote-first technology company that offers email marketing software and services to eCommerce brands worldwide. It helps businesses automate personalized email campaigns that can convert more customers. The email marketing tools available at Rejoiner offer native integration for all the major eCommerce development platforms, including WooCommerce, Shopify, Magento, and BigCommerce. This is the best choice for businesses that are looking for the benefits of software along with traditional email marketing services.
Major Highlights:
- Tools and Services: The white label email service, built on top of their email software, offers all the support you need to run a successful email campaign.
- Pricing: The plans start from $25 per month. You can check out their website to learn more about the pricing.
Storm Brain
Storm Brain is another full-service digital agency that specializes in the development and implementation of digital marketing campaigns, brand strategy, eCommerce development, and, of course, email marketing. They help you develop email campaigns that focus on brand message and targeted delivery, tailored to drive your desired results.
Major Highlights:
- Multi-Disciplinary Creators: The agency consists of experienced marketers, strategists, creatives, and developers to help you fulfill every email marketing need your business has.
- Notable Clients: Storm Brain has worked with a number of established brands, including Wells Fargo, Zillow, Citi Bank, Fossil, Belmont Park, etc.
Fuel Made
This is one of the most effective Klaviyo partner agencies in the market. Whether you have a big announcement to make or want to drive customer acquisitions, the team at Fuel Made can help you brainstorm topics, create strategies, and execute regularly scheduled campaigns. They keep you informed about the campaigns with data monitoring, report sharing, and A/B testing to ensure you get the results.
Major Highlights:
- Klaviyo Features: They utilize the Klaviyo email and SMS marketing features such as email/SMS automation, segmentation, and personalization to boost your email campaigns.
- Notable Clients: Over the years, Fuel Made has worked with numerous brands and helped them with their digital marketing campaigns. Some of the notable names are Tomlinson’s, Beardbrand, Figs, Umbra, Luxy, etc.
DMi Partners
DMi is a full-service marketing agency that focuses on providing the expertise and professional support brands need to fulfill their digital marketing needs. With their personalized services, you can grow your subscriber list, implement marketing automation, and maximize all priority engagement and conversion KPIs. DMi helps your brand create personalized experiences for customers. You can also expand your customer acquisition efforts to market outside the country and become a global brand.
Major Highlights:
- Comprehensive Marketing Support: In addition to the white label email marketing service, you get related services such as advertising, PPC, social media marketing, web design, web development, and more.
- Notable Clients: DMi has helped numerous brands with their email marketing campaigns over the years. Some prominent names in that list include Airbnb, Henkel, Visit Philadelphia, and Royal Caribbean International.
Brandhopper Digital
This is a full-service Shopify growth company that focuses on paid advertising, website design and optimization, and email and SMS marketing to help small to mid-size businesses grow their eCommerce presence. Their specialized email and SMS services help you easily target and engage your customers with personalized campaigns.
Major Highlights:
- Partnerships: Brandhopper Digital has made some notable partnerships, including Shopify Partners, Klavio Master, Postscript, and Clutch.
- All-in-One Company: This company covers all the major areas of digital marketing, such as PPC advertising, influencer marketing, Shopify store design, content creation, email marketing, and more.
Top White Label Email Marketing Software
OptinMonster
Primarily known for its lead generation capabilities, OptinMonster can help you grow your email list by creating amazing lead generation campaigns like inline forms, popups, floating bars, and slide-ins. This tool allows you to easily remove the OptinMonster logo and branding from email campaigns. You can also transform the OptinMonster dashboard and add your custom branding, including a name, logo, icon, and copyright text. You can also customize the background color, text, and buttons to match your brand.
With OptinMonster, organizing and managing your clients becomes a lot easier. It also has powerful targeting features and campaign triggers to boost conversions. Some of the key highlights of OptinMonster white label email marketing software include:
- Allow clients to access the dashboard to collaborate on projects
- Set permission levels for users
- Complete white label platform and custom branding for the individual campaigns and dashboard
- Manage multiple clients with dedicated folders
- Use analytics to create reports for clients
- Seamless integration with all popular email service providers like Sendinblue and Constant Contact
- You get 100+ impressive template designs and a drag-and-drop editor to set up high-converting lead-generation campaigns in a few minutes.
The white label email marketing solutions from OptinMonster are available with the Pro plan. This one costs $29 per month.
MonsterInsights
Considered one of the best analytics plugins for email marketers, MonsterInsights has some amazing features to help you track the performance of your lead generation and subscription forms. You can easily discover the top-performing posts, pages, and products that you can use to convert into emails. On top of that, you can set up custom dimensions that you may want to track.
The platform also provides weekly email summaries that you can send to clients automatically. You can even rebrand all these reports and summaries. With MonsterInsights, you can set up permission roles for multiple clients if you want to grant them access to the dashboard. You also get access to all the data you need to make your email marketing efforts more effective with MonsterInsights. Some of the crucial features of this software include the following:
- Easy configuration and connection to client sites
- Discover top-performing and converting products and use the data to create email marketing campaigns
- Get real-time data to improve your marketing strategy
- Track the performance of sign-up forms
- Receive SEO reports to track organic progress
- Customized PDF reports
- Control access permissions for team members and clients
If you run a small business, you can get started with a lite version of this solution for free. The paid plans start at an annual rate of $99.50.
Constant Contact
This is one of the most popular email service providers in business. It lets you create and send email broadcasts and sequences. You can remove their logo from emails, including event-related emails and survey invitations. For that, you will have to contact a support representative and request that they remove the Constant Contact logo from your account. You can add your own logo to the email footer.
Constant Contact also offers an agency partner program. It is basically a reseller program that gives you access to versatile online marketing solutions for your clients. You can set up and manage email marketing accounts for your clients on your own using this platform. Or you can even use your referral link to let the software do it for you. You will get a one-time cash bonus and share the monthly earnings of all accounts you sign up for. Some of the key features of this white label email marketing software include:
- A track record of 97% email deliverability
- Easy to employ email marketing automation
- Add multiple user accounts for the “Campaign Creator” or “Account Manager” roles
- Send emails with custom branding
- Smart eCommerce automation tools to process data and predict the best results
- Control email delivery time, frequency, and promotional offers
- Segment based on purchase activity, website visits, gender, and other activities
- Resell email marketing services to clients
- Analytics to deliver valuable insights into performance and progress
- Support team that can resolve issues over live chat, email, phone, and forums
The pricing plans for Constant Contact start at a monthly rate of $20. You will have to pay additional fees for white label and custom branding solutions.
HubSpot Email Marketing
This powerful white label email marketing platform integrates seamlessly with HubSpot’s CRM. Its easy-to-use editor makes email design a breeze. You can use the drag-and-drop application to customize every detail, from brand colors to CTAs. HubSpot is an excellent fit for agencies that need a sales and marketing platform for their clients.
Through the HubSpot Solutions Partner Program, you can get white label content for software and sales training, lead generation, and more. This will enable your clients to reach their goals. It is also possible to remove HubSpot’s branding from your email marketing and other major tools like chatbots, live chat, and forms. Some of the key features of this white label email marketing software include the following:
- Detailed performance reports
- 99% email delivery rate
- A/B testing to optimize campaigns
- Resell email marketing services to clients
- Seamless integration with HubSpot’s CRM
You can start with the free version of this software, which allows you to send up to 2,000 emails every month. If you want to remove HubSpot’s branding and access some of the premium features, you need to choose a paid plan that starts from $45 per month.
AWeber
This email marketing platform lets you design and create custom templates without the need to write any code. It also comes with a drag-and-drop builder that lets you customize almost everything about your email. You can add your own branding, color schemes, and logo. This software also gives you the option to create custom-branded templates, which you can use for all your email marketing campaigns instead of personalizing every new email.
With AWeber, you also get a co-branded private label option. Here, you can set up your company’s name and branding and use their services. While you may market it as your own, the AWeber logo will show up in the account dashboard. Some of the key highlights of this software include:
- Automate email broadcasts created from recent blog posts
- AI-powered email template designer to produce branded newsletters in a flash
- Set email marketing campaign triggers and develop targeted email flows
- Drag-and-drop builder with access to a free template repository
- Analytics and reports
- Easy subscriber management and segmentation
With the free plan, you can manage up to 500 subscribers. The pro version starts at a monthly rate of $16.15.
Mailjet
Mailjet makes it easier for marketers and developers to work together. This white label email marketing software also lets you combine template-based marketing and transactional email sending in a single app. Mailjet also lets you offer a custom-branded email builder, template management, and contact database under your company name.
You can also add “email sending infrastructure” to your portfolio, as it allows you to white label this feature as well. You get the option to select what features you would like to offer your customers, so you don’t have to pay for the ones you do not need. Some of the major highlights of this software include the following:
- User-friendly dashboard where you can add and manage master and sub-accounts
- Control and restrict access as required
- Monitor analytics for every client to make informed decisions
- Share templates with individual or chosen clients together
- Get support for onboarding, API integration, and deliverability
Mailjet’s white label email marketing services come with custom price plans. Contact Mailjet support to learn about them.
ActiveCampaign
This white label email marketing platform gives you access to email marketing automation and CRM tools to get amazing outcomes that you can show your clients. The white label solution from this software can add more value to your marketing agency or business. You can rebrand the platform with your custom domain, logo, and cosmetic changes.
You also get options for HTML and CSS rebranding. This software lets you personalize your client’s experience by rebranding a specific customer account to make the dashboard suit the client’s brand. You can also remove all instances of ActiveCampaign’s branding with a single click. Some of the key features of this software include:
- Create custom buttons or import your own CSS
- Add custom pre-designed templates and automation for clients
- Let clients sign into your dashboard through your website
- Remove all ActiveCampaign branding in just a single click
- Behind-the-scene support to answer client queries
The plans for ActiveCampaign start at $29 per month. If you want the white label features, you will have to choose the Enterprise plan with custom pricing.
Mailchimp
Mailchimp is a popular white label email marketing software with an intuitive interface and several white label features. You can integrate this software with AgencyAnalytics to develop fully customizable Mailchimp dashboards for clients. If you choose a premium plan, you get the option to remove the Mailchimp branding from your emails and dashboards. Also, you can customize them with your brand and logos.
Mailchimp’s dashboards and reports let you access crucial performance data, such as clicks, opens, and conversions to clients. The software also offers some unique features like “Predictive Segmentation,” which uses data science to guide marketers in creating successful campaigns. Some of the key highlights of this software are:
- Analytical tools like eCommerce tracking, data reporting, and behavioral targeting
- Intuitive drag-and-drop email builder
- Powerful email marketing services with automation capabilities
- A bunch of customization options, such as custom domains, multiple user accounts, customizable landing pages and dashboards, and customizable unsubscribe pages
- API access, RSS-to-email, pop-up forms, and automated workflows
- Mobile application
Mailchimp offers a 30-day free trial for new users. You also get access to a free plan that has a limited number of features. The paid plans start from $13 per month.
MailerLite
This easy-to-use white label email marketing services software has just enough features and functionality for entrepreneurs and companies on a limited budget. You get some useful basic features, including automated workflows and three editors, such as drag-and-drop, rich text, and custom HTML. This software allows you to import your segments into Facebook’s custom audiences and launch targeted campaigns based on interest groups, time zones, and custom copy personalization.
MailerLite also enables you to use custom branding and custom domains in all email campaigns and templates. You can use MailerLite’s API to integrate the platform into your client’s tech stack. This allows agencies to offer their clients a fully functional email marketing platform that is capable of executing branded email campaigns. Some of the other key features of MailerLite include:
- Custom embedded forms
- Option to add logo/branding to login screen
- Custom domains
- Custom favicon
- White label landing page domains
- Custom subdomain for account access
- White label reporting and analytics with specific branding
- Seamless integration with tools like BigCommerce, Magento, Facebook, Google Analytics, WordPress, WooCOmmerce, etc.
- Simple subscriber management
You get a free demo with MailerLite. However, you need to request the customer support team to know more about their pricing.
Why is Propellant Media Partners Good for White Label Email Marketing?
Propellant Media Partners has the expertise and skillset that brands and agencies usually look for in a white label email marketing company. Through HubSpot, the company achieves proper marketing automation that drives engagement for brands and organizations. They also improve the chances of getting more of your emails opened and links clicked as they tailor each email for individual subscribers.
The company also tracks the online conversions that matter to your organization. If you are using the location-based technology from Propellant Media Partners to communicate and reach the desired audience directly, the experts can help you develop an email campaign tailored to your business and organizational goals. The years of experience allow their experts to help you build relationships, boost brand awareness, market your product, and generate leads in the most effective manner.