Top White Label Analytics Platform And Software

In today’s world, data is everything. Businesses that don’t leverage the benefits of data analytics and identify meaningful trends fail to keep up with their competitors.

One tool that makes data analysis easy is white label analytics software powered by a reliable platform. The article below describes the software in detail.

What is a White Label Analytics Platform?

Before we dive into a white label analytics platform, let us understand what white label analytics is.

White label analytics solutions describe the process of adding personalized analytical software, such as a dashboard or data visualization, directly into your product to enhance the user experience and help your business improve its brand awareness with better messaging.

Now, instead of hiring an in-house analytics team, businesses can opt for a third-party solution, commonly known as white label analytics platforms, that comes with embedded analytics to enjoy the benefits of advanced data solutions.

Since these platforms come with embedded analytics solutions, they also have customization options that can be fully rebranded to make the features look like a part of your brand rather than like you have outsourced them to a third party.

White label analytics have various names, such as white label business intelligence, or BI, OEM BI, and custom analytics. But all of them largely mean the same thing: They are all third-party tools that help make analytics your own.

As someone new to white label analytics solutions, you must be confused about which part of analytics you can white label. Here are the most common elements:

1. User interface: Your software’s user interface acts as your brand’s face, so it is important to ensure that it matches the brand identity. With white label analytics, you can customize your agency’s logo, color palette, font, and other visual elements, making the software look like your own.
2. Customize interactive elements: Every interactive element in your software, from the dashboard to the tool kit and other buttons, can be customized to match the brand image.
3. Navigation structure: This tool’s customization features also include the navigation structure. You can easily restructure the software’s navigation and layout for a more intuitive interface, thus enhancing the user experience.

Why White Label Analytics is Important

Brand Consistency

One of the most significant benefits of white label analytics is that it allows companies to present data and insights under their own brand. Companies can integrate white label analytics solutions seamlessly into their existing platform, ensuring that all customer-facing analytics dashboards, reports, and data visualizations reflect their brand’s identity and design.

Moreover, consistent branding also means a consistent user interface, which allows your users to have similar experiences throughout the analytics tools, reinforcing brand recognition and trust.

Customization and Flexibility

White label analytics tools allow you to customize different analytics components of your software. For instance, you can customize how the dashboard looks or how the other reporting capabilities and features interact with other elements of the software.

This flexibility helps you improve user engagement and makes the analytics features look more like part of your software than like you have outsourced them to a third party.

Cost Efficiency

Having an in-house team for your automated analytics solutions is costly since it requires a lot of time, effort, and resources. But when you opt for embedded analytics solutions, you are outsourcing all your data needs to a third party, which is much more cost-efficient since you are not hiring an in-house team.

When you hire an in-house team, you need to pay for their salaries and offer them training at regular intervals so that they can stay up-to-date with the latest developments. However, this is no longer the case when you hire an analytics platform.

Speed to Market

Bringing analytic solutions to your business is a time-consuming process. But not any longer when you have embedded analytics and BI tools. Outsourcing this task to a third-party tool means you don’t have to spend time or allocate resources to building your in-house BI module.

Moreover, it also means that you are able to deliver analytic solutions to your users faster than ever so that they can extract analytics value from your software immediately.

Focus on Core Competencies

By using the services of a white label analytics provider, your in-house developers can free up their time to focus on core competencies.

Having in-house BI means that businesses need high-level expertise in analytics and data solutions, and building such a team of experts is not very cost-efficient either. 

Hence, outsourcing them is a better alternative. When you avail yourself of the benefits of a white label analytics solution, you unlock the following benefits:

1. Data visualization: Interpreting complex data can be very confusing unless it is displayed in a lucid and easy-to-understand manner. One way white label analytics helps is by offering data visualization that displays complex and vast data graphically, which is easy to interpret and communicate with others. Most of these tools offer charts and graphs that help display your data in a precise and easy-to-understand manner.
2. Automated analytics: White label analytics solutions allow you to monitor and analyze trends automatically and inform users about them. Moreover, they make identifying patterns in data, finding insights, and understanding how these insights influence your business easier.
3. Data storytelling: Data storytelling is a process through which one can understand what a particular set of data is trying to communicate and contextualize it, making it easy for human interpretation.
4. Natural language query: Most analytics tools have natural language queries that allow users to ask questions about what a particular data or trend is trying to portray. Since these tools work with natural language queries, it is easy to ask questions and get useful answers.

Competitive Advantage

When you opt for a white label analytics solution, you can enjoy a competitive edge. A white label analytics vendor makes latest technology easily available and provides important security updates and analytics solutions, keeping you way ahead of your competitors.

Moreover, while the white label solution takes care of these needs, your team can focus on its core competencies, which means that you excel not only in one area of business but also in multiple areas of overall functioning.

Top White Label Analytics Platform

Finding a suitable vendor for your analytic needs involves more than just finding a platform with the right capabilities and technical solutions. To save yourself from the whole process of researching different solutions and finding the one most suitable for you, we have curated a list of the top white label analytics solutions to help you make the right decision:

Propellant Media

If you are looking for a white label analytics solution that offers you all the essential tools under one roof, propellant media is your answer.

Let us look at some of the crucial features of the platform:

• The platform helps integrate all the marketing activities under one dashboard, which enables businesses to identify KPIs and other essential data with just a few clicks.
• It also allows businesses to track phone calls and integrate the data into the analytics dashboard.
• Along with effectively tracking conversions, the platform also effectively records pre-conversion data to help organizations take proactive steps to improve their strategies.
• With top-notch geofencing capabilities, Propellant Media helps businesses track online visitors who convert into offline-paying customers.
• Granular analytics reports, one of the platform’s most popular features, allow clients to determine what is working for them and what is not.
  Pricing: For accurate pricing details, you can visit their website and fill out the “request pricing” form.

DashThis

Are you looking for an analytics platform that is easy to use? Look no further than DashThis.

Here are some of the essential features of the tool:

• The tool helps you centralize all the data and put it to appropriate use. Moreover, this repository of data allows you to visualize, track, report, forecast, and benchmark all the essential analytics.
• It also helps you track numerous metrics and KPIs for your business and sends you alerts via Slack or email when metrics change. Additionally, you can combine multiple metrics to create custom analytics based on your business needs.
• You can also visualize your performance with the customized dashboards and stream them on a television screen or the platform’s dedicated app for better understanding.
• DashThis also makes creating custom presentations straightforward, with easy integration of your agency’s logo, color palette, and more. The best part is that you can share them automatically or view automated performance metrics summaries with just a few clicks.
• You can also forecast future metrics and view the best and worst-case scenarios to help prepare yourself for what is about to happen.

Pricing: The paid version of the tool starts at $47. However, there is also a free version that allows you to experience the tool’s features without risking anything. 

AgencyAnalytics

This platform is specially built for marketing agencies that want to deliver the best facilities to their clients. Here are some of the key features offered by the solution:

• For agencies looking for fast delivery, the tool allows you to automate client reporting in just a few minutes. With multiple templates and easy drag-and-drop features, creating reports has become easier than ever with this tool.
• The platform also allows easy integration of different marketing tools, helping you access all the client data in one place.
• The tool offers numerous customization options, including custom widgets, metrics, and annotations.

Pricing: The plans start at $79 per month. 

Whatagraph

We all know that scattered data and information make reporting and analysis very time-consuming. Hence, Whatagraph comes with advanced features that help compile, monitor, and report marketing performance with ease.

 Let us look at the features in detail:

• Leveraging the services of the tool can save you many hours, making tracking performance and reporting more efficient.
• You can track key metrics and goals based on different locations and campaigns and create easy-to-analyse overviews.
• With this tool, you can also create customized dashboards and automated reports, which helps create transparency for clients and stakeholders.
• Teams that have opted for the tool testify that it helps them save 40+ hours with the help of pre-made templates and features that help edit reports in bulk.

Pricing: Essential plans start at €219/month. 

TapClicks

To differentiate yourself from your competitors, you need to make your business more efficient by leveraging the technologies and software solutions offered by TapClicks.

• You can discover the latest trends and opportunities with the help of the analytic capabilities offered by the tool.
• The graphical and chart representation of the data takes data visualization to another level and helps in a better understanding of the metrics and other information.
• The tool also helps you optimize this data and present it to your clients on customizable dashboards. It offers automated reports that display that data in a story-telling manner, helping grab viewers’ attention.
• It also helps accelerate the workflow by automating routine tasks, which in turn allows you to streamline different business operations, thus saving time and resources.
• TapClick is your all-in-one platform for auditing, ranking, and conducting in-depth research with crucial insights and analysis.

Pricing: Packages start from $99. However, you can book a demo or try it for free and pay only when you like it.

Klipfolio

Klipfolio has served over 1600+ happy customers and is one of the leading modern analytics solutions that give businesses the power to analyze data and create attractive dashboards accurately.

Let us now look at some of its features in detail:

• The tool creates a sense of independence among businesses by allowing them self-serve access to data.
• You can access certified metrics and accurate data under one roof, as you don’t have to move from one platform to another.
• It has natural language processing and generative AI integration that helps the tool understand your intention and create graphs that accurately visualize your answer.
• You can also build your own dashboard based on your business logo, color palette, and style. Customizing these elements of your software platform is so easy that you can free up your teams’ time and encourage them to focus on their core competencies.

Pricing: This tool offers a free month’s subscription, after which you can opt for a monthly subscription at $300.

BoldBI

The tool empowers organizations with embedded analytics that keep track of every development happening every minute. To learn more about the features, refer to the section below:

• The tool helps organizations interact with the analytics information. Moreover, these reports can be manipulated using filters and parameters that can be customized through analytics dashboards.
• The tool also has a powerful customization system that is tailor-made to the needs of the users.
• The ready-to-use dashboard templates allow you to create analytics solutions.

Pricing: The tool comes with a 15-day free trial, and the self-service BI is $445.00 annually. 

Dundas BI

Dundas BI is known for its flexibility in business intelligence and analytics. The tool offers scorecards and reporting capabilities that allow businesses to understand their progress. 

Here are some of the key features of the tool that you must definitely pay close attention to:

• The tool comes with a designer dashboard that helps create interactive elements for your platform. The additions look like they are part of your business rather than outsourced from an external service provider.
• One of the best things about this tool is that it has readily available tutorials, which makes referring to them while using the platform easy. So, if users have any doubts about a particular feature, they can quickly refer to the video and look for the solution.
• Data visualization helps represent data in a way that is easy to interpret. These visual representations also help inspire leaders to make appropriate decisions.

Pricing: The tool offers users a free trial, and the paid version starts at $2,500 (monthly/quote-based)

GoodData

GoodData is an AI-fueled analytics tool that allows businesses to explore data on their own and create interactive dashboards. Here are some key features to pay close attention to:

• The tool offers high flexibility, helping build quick, customized analytic solutions. It requires no coding and comes with an embedded option that can be deployed in the cloud or on-prem.
• The tool allows you to maximize your flexibility and save time by automating testing and repetitive tasks, all powered by the AI-powered developer tool.
• With the tool, you can easily scale your analytic efforts by increasing the data volume, business partners, and end users.
• The highly interactive features help you explore data on your own and create interactive dashboards with ease.

Pricing: The paid version of the plan starts at $30 per month. 

Logi Analytics

Logi Analytics motivates you to re-imagine your data and analytics. The tool allows you to drive real-world value out of your data analysis. Here are the key features:

• The tool offers value-building analytics that scale as your business grows. It accelerates and delivers value to your customers by making data readily available and easy to interpret.
• You can unlock extra benefits from your Logi Analytics BI solution, which allows you to build a robust workflow and save time and resources. 

Looker

Lookers is a modern data platform that offers white label analytics tools designed to help organizations seamlessly integrate data analytics into their application. Here are some of the key features of the tool:

• Customers can customize the user interface to reflect their own brand, using logos, colors, and fonts to ensure a consistent user experience.
• The embedded analytics allows businesses to integrate dashboards and reports into their own application. This can be done using iFreames or leveraging the tool’s API.
• The dynamic interactive dashboard analyzes data and creates custom visualizations that help users gain deeper insights.
• The tool also offers self-service analytics, which helps users explore data independently without needing to rely on experts.

Pricing: Plans start from $3000/month (approximately)

MicroStrategy

MicroStrategy is another leading analytics software platform known for its powerful data visualization, reporting, and business intelligence capabilities.

Here is an overview of all the features offered by the tool:

• The tool helps with data discovery and visualization by creating interactive dashboards that enable users to visualize data in a variety of formats, including graphs and maps. These visuals can also be customized to meet the business’s specific needs.
• The advanced analytics features help discover the latest trends and make data-driven predictions readily available.

Pricing: You can avail of the pricing only on request. So, make sure to visit their website. 

Mode

Mode Analytics offers data-driven visual analytics in one place. The tool integrates data analytics, Python, and SQL in one place and is specifically made for your data team to ensure ease of use.

Here are some of the key features of the tool:

1. The tool supports SQL for querying databases, and users can write custom SQL queries to fetch and manipulate data from their connected databases.
2. As a Mode user, you can create interactive dashboards that help visualize data for better decision-making.
3. The embedded analytics feature present in the software helps users enjoy an integrated analytics experience.

Pricing: The average cost of the software is around $77,000 annually. 

Oracle

Oralce is a suite of cloud-based and on-premises tools designed for business intelligence, data analytics, and predictive analytics. It enables organizations to derive insights from their data, supporting better decision-making.

Here are the key features of the tool:

• The suite has advanced analytics capabilities such as machine learning and predictive modeling, which can be directly deployed into the model.
• It also has a wide range of visualization options, including charts, graphs, maps, and more, allowing users to drill down into the data for deeper insights.
• The analytics feature can be embedded into other applications, providing contextual insights within the workflows where decisions are made.

Pricing: Prices vary depending on the features you have opted for. You can browse through their website for details. 

Tips for Choosing a White Label Analytics Platform

There are numerous white label analytics platforms in the market. However, when you choose a solution, you must focus on the following things:

Client Requirements

The first thing you must look for is your requirement. Broadly speaking, most organizations seek an open API that allows them to seamlessly integrate their software with the tool and supports the customization of a number of business intelligence elements, such as UI customization, document theme, agency branding showcased on the application, logo, portal theme, and font, among many others.

When you opt for white label analytics software, check whether it allows you to configure security rules, such as role-based permissions and security features that can be extended based on user needs and context.

Budget

Your budget is another crucial factor to consider when seeking a white label solution. Most platforms come with multiple plans that allow you to select features based on your needs and budget. 

Additionally, they also come with a free demo or sign-up program that enables you to try the app for yourself before paying for the full version. Apart from that, there might also be user limits, and the cost may increase with the increase in users or data volume. So be sure to consider that as well before choosing a solution. 

Ease of Use

Low-code embedded BI offers ease of use, which in turn helps increase productivity drastically. Solutions that can be integrated with platforms such as AvaScript, React, Angular, PHP, and .NET make your work easier as developers and reduce the time taken to integrate analytic frameworks into your software.

Scalability

Your business’s current needs may differ from its future needs. Therefore, when a white label analytics platform allows you to scale the solution easily based on your needs, you can spend according to your requirements with confidence that you can easily scale it up or down based on future trends.

However, you may be charged additional fees when you decide to scale your solution. So inquire about it before you sign up for a tool. 

Conclusion

A white label analytics platform has become an essential part of every business as it enhances its ability to leverage data-driven insights without the cost of developing an in-house team. By providing customizable and scalable solutions under your brand, these tools offer you a competitive edge and enable you to make informed decisions.

So, if you haven’t leveraged the benefits of white label analytics solutions, it is time to do so and experience them for yourself.