A regional grocer wanted to win business away from his competitors and increase store traffic. We used Geo-Fencing with Conversion Zones to target competitor locations, as well as Contextual Targeting and Search Retargeting, and Pre-Roll Video to engage new prospects.
A local health club had been using social media and direct mail to increase memberships but had not been successful. We launched two campaigns targeting users living in nearby zip codes—one offering no enrollment fee, the other promoting kid swim classes.
A communications company was struggling to add B2B customers, and unable to meet their cost-per-acquisition goal of $800. We used Site Retargeting and Search Retargeting to identify and engage potential prospects, and Facebook Advertising to drive down CPA even further.
A local bankruptcy law firm needed help acquiring new clients. Networking seemed to be the main method of acquiring new cases, but they knew they needed an investment and focus on advertising to reach people facing financial jeopardy. Naturally, the client turned to Google Adwords and enlisted our agency to assist with developing a comprehensive paid search strategy to grow their practice and growing practice of 5 attorneys.
The first thing our team did was install call tracking software so the attorney and their practice could measure the phone calls coming into the practice. They were hesitant at first, but the call tracking software did not impact their intake of phone calls negatively. We developed an appointment booking system on their website, and installed form submissions in more key areas so we could both measure conversions and provide more enticing opportunities for patients to convert on the website. We also helped improved the overall experience on the website and made it more mobile optimized while also improving individual landing page experience so people looking to “Chapter 13 Bankruptcy” experienced solely that level of content, and people looking to “Chapter 7 Bankruptcy” experienced content centered around chapter 7 bankruptcies.
We then started from scratch executed the following actions in their Google Adwords campaign:
The bankruptcy law practice has grown to a 14 person law practice, gets 70% of their leads through paid search and SEO, and continues to expand their service line beyond bankruptcy including foreclosure defense, wage garnishment, and other legal financial related assistance services.
The client has been with our agency for over 4 years.
A local casino was struggling not just simply to drive patrons to their casino, but actual patrons to their events. COVID was running hot at this time and the needed to still reach consumers who was to attend events. Knowing the challenge with digital advertising via traditional mediums such as Facebook Ads and Google Search, the casino learned about geofencing marketing and wanted to test out a new approach as part of their omnichannel advertising tool kit.
After weeks of paid media, half the tickets to a casino’s big concert were still unsold. We used:
This full funnel programmatic approach allowed us to to effectively reach and engage audiences with display ads based on behavioral intent in particular those who were concert lovers and in the travel mindset.
After implementing the search and keyword contextual retargeting campaigns, page views increased 25% and the concert sold out within 10 days. We leveraged site retargeting as well to continue the conversation with those who previously visited the website prior to the concert selling out.