If you are new to the concept of geofencing and/or are looking for a reliable white-label geofencing marketing agency, you have come to the right place.
Geofencing marketing campaigns are one of the most reliable marketing strategies that allows you to enhance your reach within a physical boundary. This marketing tactic is widely used by businesses that have physical stores and rely heavily on local customers. Sometimes, this tactic is also used to promote events and conferences by enticing people with hard-to-resist offers and promotions. If you want to know more about how you can use geofencing for your business or are looking for a reliable white-label geofencing marketing company, the following article is here to help you:
What Is Geofencing Marketing?
Geofencing marketing is a process where businesses establish virtual boundaries in a physical location. Now, when a potential customer or existing customer enters the geofence, an action is triggered, such as promotional messages on their mobile device or notifications on their smartphones, all of which aim towards targeting the customers and enticing them with offers that improve foot traffic to your store and increase brand awareness.
Let us understand the concept with a simple illustration. Imagine you have built a fence around your physical store, and every time a customer enters the store, one of your sales executives is inside the fence to welcome and inform them about the latest offers that are currently running in your store. Now, based on this information, some of your customers may decide to enter your store and learn more about the business, while others may walk out without engaging any further.
This is exactly what happens in geofencing marketing as well, with a slight difference in that here, you have virtual fences, and instead of having a sales executive, notifications are sent to your customers’ mobile devices.
Top 17 White-Label Geofencing Companies
White-label geofencing companies are service providers that sell geofencing services to digital marketing agencies, which in turn sell them to different businesses and clients under their own branding.
If you are a digital marketing agency and business looking for a reliable white-label geofencing marketing agency, here are the top 17 service providers that you can consider:
1. Propellant Media
Considered one of the best geofencing companies, Propellant Media offers geofencing advertising and addressable geofencing technology that gives clients a competitive edge and helps businesses establish themselves as a top service provider.
The mobile location-based advertising offered by Propellant Media is widely used by personal injury lawyers, trade show exhibitors, car repair centers and dealerships, retail and franchise stores, and digital marketing agencies who want to resell white-label geofencing marketing solutions to their clients. Moreover, the clientele of this geofence agency is not restricted to the niches mentioned above and caters to a wide range of other businesses as well.
Propellant media has made its mark in the white-label geofencing marketing industry by offering clear pricing and services like no other. Moreover, clear reporting and analytics is another reason why the platform is considered one of the best because it help clients get a clear picture of the marketing strategy’s success.
2. Simpli.Fi
For businesses that have a motor and brick store, Simpli.Fi is the perfect solution. Since the platform helps strategize targeted campaigns that drive traffic to their location, Simpli.FI is one of the most impactful white-label geofencing companies that has made a true difference in how local businesses promote their products and services.
The agency offers geofencing solutions with the help of its specialized polygon geofencing tool that precisely targets potential customers. Moreover, their audience planning tool provides resources to target audiences with accuracy and offers meaningful campaign data that helps clients gauge the success of the digital advertising campaign and increase their ROI.
Moreover, the service provider focuses on the store-level impact of the campaign, which helps increase foot traffic and drive sales. So, if you run a restaurant chain, you can measure the foot traffic of each store. You can also view specific reports, such as how many customers visited a competitor’s store and then visited yours after viewing your mobile location-based advertising.
3. ThinkNear
ThinkNear, a location technology company, has been providing advanced geofencing services to help businesses engage with their target audience more effectively.
One of the key advantages of ThinkNear is the precision of their location data. By utilizing sophisticated algorithms, the white-label geofencing marketing company ensures that the geofences are accurately placed, which maximizes the relevance and impact of the marketing messages.
Additionally. The insight provided by the platform can also be used to measure foot traffic, enhance marketing efforts, and deliver targeted ads, thus improving ROI and enhancing brand awareness.
4. Agility.Marketing
Agility.Marketing provides a precision-based white-label geofencing marketing solution that helps you capture highly targeted devices. The platform is well-known for its accuracy, allowing users to refine the audience base and focus on highly targeted zones that deliver measurable results. Moreover, standing true to its name, Agility. Marketing also enable you to swiftly track the foot traffic to your store in just a few clicks and analyze the data automatically.
Furthermore, the app helps you target highly customized polygon-shaped geographic zones that can be as large as a square mile and as small as a few square meters.
Moreover, when you avail of their services, you also gain access to multiple first and third-party data sources, which help you make a more informed decision. And the best part is that the data collected is scrubbed every 36 hours to ensure that the white-label geofencing marketing campaigns are more accurate and provide targeted ads to the customers.
5. Cidewalk – Geo Fencing Company
Cidewalk offers several compelling benefits for businesses looking to enhance their local marketing campaigns. The app allows businesses to target potential customers and reach the right target audience.
Additionally, it helps develop cost-effective white-label geofencing marketing strategies so companies can optimize their money spent along with providing detailed analysis and insights into digital advertising campaign success.
Furthermore, this white-label geofencing marketing solution enables you to make data-driven decisions and track key metrics such as foot traffic, engagement, and conversion rates. What’s more? It gives you cutting-edge access to scalable solutions that can meet different business sizes and requirements. Now, isn’t this what a top white-label geofencing marketing agency must offer?
6. Local Page Pop
Local Page Pop is a digital advertising agency offering white-label geofencing marketing services to local businesses to drive customers to their stores.
The Local Page Pop platform focuses on increasing the local audience’s awareness of your business and creating a buzz around it so that your business is at the top of their minds.
Moreover, the platform also ensures that potential customers are targeted at the right time and place to maximize foot traffic to the store.
7. Medialyze Marketing
Medialyze Marketing is a digital marketing company that carefully builds structured strategies to enhance brand recognition for businesses, allowing them to hold a firm footing in their local area.
The platform focuses on spreading awareness among the target audience about the products and services offered by a particular business and carefully builds geofences that increase the impact of the advertising strategies.
8. Salesforce
Salesforce offers cutting-edge geofencing solutions that target every potential customer who can use their phones. One of the greatest things about this white-label geofencing marketing agency is that it allows businesses to clearly understand their customer demographics, which helps create personalized messages and precisely target a specific audience group.
9. Enradius
Enradius is a leading white-label geofencing marketing platform that offers data and digital strategies that precisely reach target audiences and increase foot traffic. The marketing services offered by this platform empower businesses by directly sending marketing messages to existing and new customers.
The agency aims to earn customer loyalty by precisely identifying the target audience and sending them the right promotional message at the right time. Moreover, they also ensure an enhanced customer experience for businesses by closely monitoring customer behavior though their top-notch analytic tools.
10. Proximi.io
Proximi.io helps you connect real-life locations with your target audience’s mobile device. With the help of technologies such as Bluetooth, GPS, Geomagneting positioning, and WiFi, the platform helps you create virtual boundaries that target people indoors and outdoors.
As a result of its hard work, dedication, and immense knowledge in the field of geofencing, the platform has brought many accolades to its name and has even been nominated as one of the top 50 European mobility startups and selected as one of the top 10 most promising European IoT startups.
11. Factual
Factual is a data collection company that offers businesses robust data that assists them in mounting the right geofence.
The platform emphasizes that consumer data and behavior are the most crucial factors in determining which area will be the most impactful in terms of placing a geofence. Hence, it closely monitors these statistics before establishing a geofence for the optimal success of a business.
12. Kick Adz Media
This platform is one of the most trusted Internet marketing agencies and offers various advertising services, including geofencing.
Along with providing businesses with data and insights that help precisely target an audience group, this white-label geofencing marketing agency also offers a wide range of other services, including video production, lead generation, viral scripting, and creating modern landing pages.
Since it offers holistic services under one roof, it is one of the most preferred geofencing marketing solutions for businesses belonging to different industries.
13. Braze
The Braze is a cloud-based software company that helps businesses enhance customer engagement. The platform focuses on creating a customer loyalty program that allows businesses to build a strong relationship with their audience and retarget customers who have not interacted with their company in a long time.
One of the best things about Braze is that it closely analyzes the business goals and creates a brilliant customer journey that drives repeat customers and improves your store’s foot traffic.
14. OneAudience
OneAudience is a data monetization company that helps businesses obtain user data which can be used to create robust and effective geofences.
The platform provides valuable data to users, ranging from demographic information to location data, which ensures that the geofence is established in the right location for maximum impact.
15. OutFront Media
Outfront Media offers an opportunity for businesses to extend their outdoor marketing efforts indoors and directly connect with customers through smartphones, laptops, and tablets.
The white-label geofencing marketing company helps businesses reach audiences based on the exposure of their mobile devices through the geofencing strategy. As a result, whenever a potential customer is physically present in a particular location, an action is triggered on their phones, informing them about the products and services offered by the business. The possibilities with OutFront Media are endless! Your audience can be anywhere, even in your competitor’s store. But if your geofence is placed in that area, they will receive a promotional message from your business.
16. ReachLocal
One of the best things about ReachLocal is that it helps you accurately determine the area, location, or even a competitor store that will be the perfect spot to establish a geofence. Additionally, it enables you to create compelling mobile ads that attract customers and bring them to your business.
Moreover, as we all know that timing is an important factor in geofencing marketing, the platform has mastered the art of displaying the right ads at the right time, thereby ensuring that it holds the interest of your target audience.
17. Ontarget – Geo-Fencing Marketing
The location of the geofence plays an important role in determining how successful the marketing campaign will be. With Ontarget, businesses are provided with data and analysis, which helps them identify the right location for their geofencing marketing strategy.
What differentiates Ontarget from other white-label geofencing marketing companies is that it focuses on the present weather to show specific ads. It understands that weather plays a crucial determinant in consumer behavior. Hence, it shows ads specific to the current weather and customer demand.
Benefits of Using Geofencing Agencies
Geofencing marketing is a great tactic that helps you establish location-based marketing campaigns and even place virtual fences on competitors’ locations and target their customers.
There is no denying that implementing geofencing gives you a competitive edge and helps drive foot traffic to your physical store. However, as a business with little to no expertise, the importance of this marketing strategy can still be a bit vague.
If you are a business owner or digital marketing agency, hiring a geofencing agency will help you achieve your business goals and target audience groups that visit a specific geographic location. If you are still confused, here are some of the most noteworthy benefits of hiring a white-label geofencing marketing company:
Helps you reach your customers more effectively:
Reaching your customers at the right place and right time is one the most important tricks that help your business grow. When you hire a white-label geofencing marketing company, they help you create a virtual barrier or fence and every time a potential/ existing customer enters the boundary, they receive a promotional message from your business.
With a white-label geofencing platform, you reach the customer right through their smartphone at the right time, for instance, if they are visiting a nearby store or are in close vicinity, which ensures increased foot traffic to your store.
Helps in creating highly targeted ads:
When you leverage the benefits of a white-label geofencing marketing platform, you can create advertisements targeting specific geographic areas.
Moreover, these platforms help you become well-aware of your customer behavior and thereby create ads that compel them to visit your store.
Helps you increase your brand awareness:
With a geofencing marketing company, you stay on top of your customer’s mind. These platforms carefully identify your business’s hidden potential and strategically target your customers, increasing your brand’s awareness and giving them solid reasons to choose your brand over your competitors.
Helps you increase local sales:
Increasing foot traffic is not the only benefit that a white-label geofencing marketing company offers. They also increase local sales by creating hard-to-resist ads that successfully capture your customers’ attention. Even though with geofencing, you are targeting a small group of customers, they are the ones who are most likely to convert into paying customers.
How to Choose the Right Geofencing Agency?
Assessing your needs
Before you choose a geofencing agency, you need to assess your needs. Start by identifying your business needs and goals and determine what you want to achieve from your geofencing marketing strategy.
Your geofencing campaign should focus on increasing foot traffic to your own stores, target competitor’s customers, and enhance your marketing campaigns. Moreover, you also need to determine the specific geographic areas that will be the most beneficial targets. For instance, the retail store of your competitor or an event venue increases the likelihood of your target audience being present.
Evaluating agencies
Once you have identified your needs, the next step is to evaluate the geofencing agencies. Remember that a reliable geofencing agency will have a strong track record and positive client testimonials. To identify whether a particular white-label geofencing marketing agency is the right choice for you, you need to check what the previous customers have to say about them.
Moreover, you also need to see if these agencies are qualified to handle your business needs and if they have prior experience dealing with clients like yours. Having a clear understanding of what your business requires will help identify platforms that increase the impact of your geofencing marketing strategy.
Additionally, another thing that you need to check is what analytic tools they use to collect data about consumer behavior and trends because it is only through accurate data collection that businesses can implement a highly effective geofencing strategy.
Budget considerations
Budget considerations are crucial when selecting a white-label geofencing marketing agency. Firstly, sticking to a specific number helps you manage costs effectively and ensures that the entire process of implementing a geofencing marketing strategy doesn’t exceed the budget.
Moreover, one of the most common misunderstandings that most businesses have is that the larger the geofence, the more effective it is. However, the opposite is true in the case of geofencing marketing.
When you have a small geofence, you are able to more effectively target your audience, which, in turn, reduces the marketing cost. Hence, ensuring that your marketing efforts meet your ROI is very crucial.
Conclusion
Geofencing is a great marketing tool that helps businesses drive repeat customers, attract new customers, and spread brand awareness. However, the key to successful geofencing marketing is choosing the right white-label geofencing marketing company that is highly experienced in handling businesses that are similar to yours. These platforms know how to use the right analytic and data collection tools and establish geofences in areas that deliver the maximum impact.
The article above discussed the top geofencing companies that you can consider for your business if your goal is to become an industry leader. Since these businesses have a solid track record of handling projects of various niches, they are well-qualified to fit your business needs and goals.
Frequently Asked Questions
What Types of Businesses Benefit Most from Geofencing?
Geofencing can benefit a wide range of businesses, particularly those that rely on local customer engagement and foot traffic. For instance, if you have a retail store, geofencing marketing will help drive foot traffic by sending promotions, discounts, and special offers to potential customers whenever they are near your store. Apart from this, even restaurants and cafes can benefit from geofencing by attracting nearby customers through compelling time-specific deals such as happy hours or lunch specials. Additionally, if you are hosting events, using geofencing to engage attendees with event reminders and exclusive offers is a great idea.
Overall, any business that has a physical store or highly relies on foot traffic can use geofencing strategies to target their audience.
Can Geofencing Be Used for Competitor Targeting?
Yes, setting geofences for competitor targeting is one of the most common practices in the field of marketing. Geofences can be placed around competitor's location such as stores, offices and other relevant sites and when the customers of your competitors enter these geofenced areas, your business can target them with personalized messages and hard-to-resist offers and promotions, thus allowing you to target them towards your brand.
What Technologies Are Used in Geofencing?
Geofencing marketing relies on several technologies to create and monitor virtual boundaries. Firstly, it uses Global Positioning System or GPS that use satellite signals to determine the precise location of a device. Secondly, WiFi signals are used to determine the location of a device based on its proximity to WiFi access points. Thirdly, Bluetooth technology is used to detect nearby devices, and lastly, the cellular network is used to approximate the location of a device based on its connection to the cellular network.
How Do Geofencing and Geotargeting Differ?
Geofencing and geotargeting are both location-based marketing strategies but differ in their approaches and applications.
Geofencing involves creating virtual boundaries around a specific geographical location with the help of technologies such as GPS, WiFi, Bluetooth, and cellular network, and when a device enters or exits this defined area, it triggers an action such as sending a notification, alert, or advertisement.
In geotargeting, businesses specify the location where they want to display their advertisement, for instance, a geographic location, region, city, ZIP code, or even neighborhood.
The major difference between geofencing and geotargeting is that while geofencing draws a virtual fence and displays ads only when a potential customer enters the location, geotargeting doesn't rely on any virtual fence and focuses more on the geographical location.